MyTackle.com will improve your overall fishing experience. Have you ever been heading to the lake and called your buddy to ask “hey, what are they hitting?" He answers, “I went yesterday and killed 'em with a Silver Blue Rapala® Shad Rap #7." Then you get to the lake, launch your boat, head to your favorite spot and begin “THE SEARCH”. You dig through all of your tackle boxes saying to yourself “I know I have that lure somewhere! If I only had a list of my lures and where they're located.” With a MyTackle.com membership that is exactly what you will be able to do……locate and identify every lure in your collection. Less time searching and more time casting.