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Catch more fish with the Berkley® Flicker Minnow! Pro-designed and tournament-proven, the Flicker Minnow combines a special b...
The Berkley Skinny Cutter 110+ Jerkbait offers a slimmer profile than the standard Cutter, which could mean all the differen...
The action designed into the Bomber® Jointed Long A™ imparts a tight wiggle combined with a gentle rolling to give it a true,...
The Bomber® Long A™ lure series imparts a tight wiggle combined with a gentle rolling to give it a true, lifelike swimming ac...
The Pro Suspending Long A™ lures from Bomber® are precisely weighted and balanced to hang level right out of the package. Pro...
Bomber®'s Suspending Tim Horton Pro Long A™ Hardbaits are precisely weighted so they hang level right out of the package. Alw...
Twitch...pause...twi—boom! When bass explode on the Boyd Duckett Series Flashpoint Jerkbait, you know it. Designed by Boyd Du...
The Red Fin® Minnow is a classic ''V-wake'' lure from Cotton Cordell® that calls trophy bass to the surface. The Red Fin's ho...
Anglers say Cotton Cordell®'s Ripplin' Red Fin® lure looks like its moving when it's sitting still, so think about what fish ...
Legendary profile and action—the Wally Diver was the first true walleye crankbait. Cotton Cordell®'s Wally Diver® are as dead...
The Duel Hardcore Minnow Crankbait helps you catch more fish, more often. This premium crankbait boasts proprietary polycarbo...
The Duel Longbill 90 Jerkbait helps you catch more fish, more often. This premium deep diving suspending fishing lure boasts ...