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The Gary Yamamoto Tenkuu (Japanese for 'Sky') Jerkbait can glide through the water with the slickness of air. Or, with an eff...
Designed by fisheries biologist Michael Murphy, the ima Flit Minnow represents the next generation in jerkbait realism. Murph...
Joe Bucher Outdoors Baby Shallow Raider™ Red Eye Prism Crankbaits target all big game fish species in both fresh- and saltwat...
Rattle up some big ones! Made from high-impact plastic to withstand the violent strikes of big gamefish, the Joe Bucher Outdo...
Go deep. Give that sulking walleye something beefy, to call him out of his funk and make him eat. The Lindy® Rally Fish™ Cran...
Walleyes love bananas! Or at least, they like minnowbaits with realistic finishes (in their favorite colors) sporting the cla...
In situations where predators are targeting smaller forage, the LIVETARGET® Emerald Shiner Baitball Jerkbait is ideal. This e...
The LIVETARGET® Rainbow Smelt Banana Bait is a dream come true for Great Lakes walleye and salmon trollers. It features a pre...
In their early life cycle, young trout go through two different stages. The first stage, the fry, like the second (the parr),...
In their early life cycle, young trout go through two different stages. The second stage, the parr, like the first (the fry),...
The LIVETARGET® Yearling Bait Ball Jerkbait is ultra-realistic with the appearance of an inline grouping of yearling baitfish...
Combining Livingston Lures' unique EBS MultiTouch Technology and a specially designed sound chamber with advanced rattles giv...